Race Planning & Performance Consultancy

Strategic Edge for Trainers & Owners

Professional race planning, performance analysis and horse-profile support for trainers and owners — helping each horse find the right race, conditions and long-term plan.

Over 20 years at the heart of British horse racing — from broadcast tipster to racehorse owner. Now delivering professional race planning and performance analysis to yards that demand results.

Get in Touch Explore Services

20+

Years in Racing

Core Service Areas

Dedicated Consultant

Horses racing neck and neck on the track

About Matt Mitter

Two Decades of Racing Insight

I began my career as a tipster on radio and television before establishing my own advisory business, providing insights and guidance to racing enthusiasts and professionals alike.

My journey continued as a racehorse owner — successfully placing my own horses and experiencing firsthand the rewards of carefully planned race entries. That experience gave me a deep understanding of what it takes to maximise a horse's potential on race day.

I am now launching a focused consultancy aimed at racehorse trainers and owners, delivering targeted support in race planning and performance analysis where informed decision-making is everything.

Every Horse Treated as an Individual

At the heart of the work is a simple belief: every horse, whatever its grade, deserves a plan that gives it the best chance to fulfil its potential.

Whether a horse is a higher-class prospect, a young horse still learning, an ordinary handicapper or a more limited performer, the aim is the same: to understand what it needs, identify the right conditions, and support better race-planning decisions.

Early Career Tipster on radio & television — building a reputation for sharp, well-researched analysis.
Advisory Business Founded own advisory firm providing insights to racing enthusiasts and industry professionals.
Racehorse Owner Experienced the ownership journey firsthand, successfully placing horses and maximising returns.
Now Launching Race Planning & Performance Consultancy for trainers and owners who want a competitive edge.

What I Offer

Professional Services

Six service areas designed to support better race placement, performance understanding and owner communication across your yard.

Race Planning Advice

Detailed analysis of rival horses entered in a race
Assessment of race suitability at declaration stage
Strategic recommendations for race selection and entry decisions

Race Day Analysis

Pacemap evaluation to understand pace scenarios
Track bias assessment to identify advantages or challenges
Post-race review highlighting key learnings and areas for improvement

Form Tracking & Performance Monitoring

Long-term tracking of your horse's form and development
Identification of performance trends to support future planning
Private, data-led view of each horse's likely level and suitable race conditions

Horse Profile & Audit Support

Structured profiles covering form, conditions, trip, ground and track suitability
Handicap mark assessment, pedigree context and race placement opportunities
A live, evolving evidence file — so future decisions build on accumulated knowledge

Owner-Friendly Updates

Where required, analysis can be shaped into clear, easy-to-understand summaries for owners
Helps trainers, owners and syndicates understand race plans, post-race findings and future recommendations
Presented in a way that builds confidence — an individual client choice, not a standard add-on

Sales Pedigree & Suitability Support

Evidence-led view on whether a horse or breeding line fits the intended campaign, owner profile and long-term plan
Reports can cover sire line, dam and dam-line evidence, dam sire influence, likely trip and ground, Flat or National Hunt suitability, and development profile
Race or point-to-point evidence considered where available, alongside owner fit and any obvious cautions

Why Work With Matt

Tangible Benefits for Racing Yards

Save Valuable Time

Deep rival analysis and race assessment delivered to you — so your team can focus on the yard, not the form book.

Improve Race Placement

Strategic entry decisions based on detailed data reduce wasted runs and maximise each horse's suitability.

Increase Strike Rate

Smarter targeting means better results on the board — more winners, more places, more prize money.

Professional Presentation

A well-managed yard, backed by data-driven analysis, presents more professionally to existing and prospective owners.

Firsthand Owner Perspective

Having been an owner myself, I understand what both trainers and owners need — and I bridge that gap effectively.

Private Performance & Handicap View

A confidential, data-led view of each horse's likely level, suitable race conditions and future placement opportunities — designed to support trainer and owner decision-making.